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As expected, V2 Cigs continued to grow its Web traffic during the past month. Rising from just over 1.03 million visitors in July to more than 1.11 million in August, V2 has what appears to be an insurmountable lead over the rest of the industry. In fact, the 85,635 visitors that V2 gained in the past month are more than any other e-cigarette company — with the exception of Blu — received in total. Out of the 80 websites for which we gathered data, V2 Cigs claimed more than two thirds of all Web traffic. Green Smoke showed a 6 percent traffic increase and rose back to its usual number three position, while Volcano dropped off of the chart and was replaced by Safe Cig.


Chief executive Craig Weiss told AFP that industry predictions are for electronic cigarette sales, which have doubled in the United States every year since 2008, to reach $1 billion (about 750,000 euros) in 2013.


Dollar sales in the electronic smoking device category surged 142 percent in the year ending Feb. 24, 2013, according to SymphonyIRI Group, a market research firm.

Lorillard reported $61 million in sales from electronic cigarettes in fiscal 2012 despite having been in the category for less than year, according to the Winston-Salem Journal.

The market for e-cigs -- nicotine-infused, battery-heated tubes that create vapor instead of smoke -- may rise to $1 billion in the next three years from $300 million in 2012, said Bonnie Herzog, an analyst at Wells Fargo & Co. Altria Group Inc. (MO), the maker of Marlboro cigarettes, may buy NJOY or another company, following the lead of rival Lorillard Inc. (LO), whichacquired Blu Ecigs in April for $135 million,

Why E-Cigarette Advertising Could Be The Next Great Frontier

Let’s look at the market. According to the Centers for Disease Control and Prevention, 20% of adults smoke. That’s roughly 46 million people. The cigarette industry spends billions in advertising. Smoking costs the healthcare system in the U.S. approximately $190 billion a year. Second hand smoke costs more than $10 billion. So obviously there’s huge potential here—and we’re just talking U.S. numbers.

I’ve never worked on a tobacco account, but it’s obvious to my non-tobacco influenced brain that changing the mindset of this immense and diverse audience will be a massive undertaking. We’re basically talking about every type of person on the planet. I can’t help it, but the brand builder in me loves the thought of this challenge.

And for makers of these products, the revenue opportunity is enormous. Which means more money for creative agencies. Sure, Big Tobacco owns many of the E-cig brands—and you can’t have one without the other—but at least it’s a change in the right direction.

This leads me back to my critique of the creative from Blu Cigs and others. The life of a smoker is very different today than it was in the 50s—when smoking was ubiquitous and more widely accepted. Blu Cigs and others are forgetting this fact. None of these brands look or sound authentic, let alone reflect real life. It’s a weird mix of brand and style influences—from bad infomercials to liquor to energy drinks—plus it’s a huge missed opportunity. Where are the real gut-wrenching messages, like “I’m doing this for my kids.”

Why Electronic Cigarettes Are About to Explode

The first time you saw an electronic cigarette you may have thought it was a joke or a marketing ploy, the second time you may have felt it was becoming a fad, the third time you may have barely noticed at all. The fact is that non-burning, electronic nicotine delivery systems are worthy of some attention. Don’t believe that? Consider whyLorillard (third largest tobacco company) bought V2Cigs for $135 million.

V2Cigs brought in about $30 million revenue in 2011 and the electronic cigarette, as a whole, generates between $250 million to $500 million estimated annually—a small portion of the $100 billion US tobacco market. Still, A government survey found that 2.7% of U.S. adults had tried e-cigarettes by 2010, up from 0.6% a year earlier. Those rises in exposure for a niche product are the kind of statistics that potential trends are made of.