As expected, V2 Cigs continued to grow its Web traffic during the past month. Rising from just over 1.03 million visitors in July to more than 1.11 million in August, V2 has what appears to be an insurmountable lead over the rest of the industry. In fact, the 85,635 visitors that V2 gained in the past month are more than any other e-cigarette company — with the exception of Blu — received in total. Out of the 80 websites for which we gathered data, V2 Cigs claimed more than two thirds of all Web traffic. Green Smoke showed a 6 percent traffic increase and rose back to its usual number three position, while Volcano dropped off of the chart and was replaced by Safe Cig.


Chief executive Craig Weiss told AFP that industry predictions are for electronic cigarette sales, which have doubled in the United States every year since 2008, to reach $1 billion (about 750,000 euros) in 2013.


Dollar sales in the electronic smoking device category surged 142 percent in the year ending Feb. 24, 2013, according to SymphonyIRI Group, a market research firm.

Lorillard reported $61 million in sales from electronic cigarettes in fiscal 2012 despite having been in the category for less than year, according to the Winston-Salem Journal.

The market for e-cigs -- nicotine-infused, battery-heated tubes that create vapor instead of smoke -- may rise to $1 billion in the next three years from $300 million in 2012, said Bonnie Herzog, an analyst at Wells Fargo & Co. Altria Group Inc. (MO), the maker of Marlboro cigarettes, may buy NJOY or another company, following the lead of rival Lorillard Inc. (LO), whichacquired Blu Ecigs in April for $135 million,